Be still, my beating heart.
Want to increase the number of folks downloading and installing your apps?
Direct from the source, Facebook *just* announced:
“Today we’re offering two new capabilities to mobile app ads that will improve the efficiency of your app installs.
Use video creative to engage new customers and get more installs
Now you can use video creative in your mobile app ad aimed at driving installs to bring your app to life in Facebook’s mobile News Feed. Potential customers will be able to click play to watch a video featuring your mobile app before installing the app. Video creative has proven to be an effective way to drive engagement in News Feed, and we look forward to helping developers use their video creative to find new app installs….
AND
Bid on cost-per-action (CPA) to improve your mobile ad performance
Facebook has simplified the buying process for mobile app ads by giving you the option to bid and optimize for mobile app installs. Previously, we offered advertisers the option of bidding on cost per click (CPC) or optimized cost per impression (oCPM). Developers can now set a cost per action (CPA) bid to better manage their budgets while maximizing installs. Through CPA bidding, developers are only charged when a user downloads and installs their app, offering greater control over spend on mobile app ads. Based on internal Facebook tests, buying on CPA drives, on average, 20% lower cost per install than buying on CPC….
Grab the entire full story here.
So that means you now have more tools available for compelling your mobile readers to download your apps (woohoo!) while spending less for advertising.
And that, of course, is a very good thing indeed! Other sites analyzing this include:
- The Next Web: Facebook rolling out video and cost-per-action options for mobile app install ads
- Venture Beat: Video ads coming to a Facebook mobile app near you
- WebProNews: Facebook Launches Video, CPA Bidding For Mobile App Ads
‘course, that makes one now think….
How does one *create* a good video for an app?
Well, make sure you showcase:
- How simple it is to use
- The best benefits your app offers (forget features, people don’t buy features, they buy benefits!)
- Screenshots of the app in action
Need some ideas for creating a mobile video app?
Stay tuned!
Grow strong,
Barbara Ling
Get Started Here
You’ll love what you learn… Promise!