Why you should never judge your buyers regarding BSOs

Ever see a bunch of people buy bright shiny objects?

They get entranced by the sales page but when it comes time to actually put stuff into practice…

It just ends up gathering digital dust on their hard drives during the decades that follow.

You know something?

I’m totally fine with that.

Making the change from BUYING to DOING…

… well, it can be awfully scary as well.

Thing is, the only person who *make* yourself take action…

Well, that’s *you*.

Nobody else.

And in the meanwhile, you can buy things that make *you* feel good (aka the retail high) and be assured that when you’re ready to take action…

You are prepared.

There’s a great article about this (only in terms of gym memberships) over at

thehustle.co/gym-membership-cost

It discusses how people will plunk down literally 100s of dollars for a yearly membership and then, well…

Not go.

But they *feel* like they’re taking ownership and responsibility because you never know when the desire to hit the gym will manifest itself!

Meanwhile, gyms rake it in. Planet Fitness, for example, charges ONLY $10/month.

Wanna guess how many of those patrons actually *go*?

It is to thunk on.

So what your takeaway from this?

Several thingees.

One, if you’re NOT yet ready to take action, but DO enjoy buying bright shiny objects, that’s okay. When the time is right for you to put stuff into practice… you’ll finally turn the key in your mind and make it happen.

Two, don’t judge others who buy BSOs. You are not in their position and you do not know the *reasons* why they buy.

You only know *you*.

Finally….

Yes, taking action CAN be scary. But whats the worst thing that will occur if you put up a buy button and nobody buys?

You’ll gain the real-world experience of actually DOING that… and can take the knowledge you gain to make the 2nd buy button attempt…. easier and faster.

And so on, and so on.

Your takeaway?

Only YOU can give yourself permission to make things happen.

And that is okay. Why not think about making things happen… starting today?

Enjoy!